add project idea boilerplate

sod_idea.md

+Update Docs for Core Objects - Purr Data
+
+About Our Org
+-------------
+
+Purr Data
+
+About Your Project
+------------------
+
+### Problem
+
+
+### Scope
+
+### Measuring Success
+
+Budget
+------
+
+inline or link
+
+Additional Info
+---------------
+
+* Previous experience with technical writers or documentation
+