added a first draft of a season of docs information page

season_of_docs.md

+Purr Data Season of Docs
+------------------------
+
+Greetings Documenters!
+
+We at Purr Data are looking forward to participating in Season of
+Docs. We're currently in the process of overhauling our documentation system.
+We're looking for help both testing and editing docs in the new system, as
+well as doing a much needed audit of the readability and clarity of the
+documentation for an audience of new users who generally have little programming
+experience.
+
+Here are the key points about our doc system:
+
+* current system has some finicky restrictions on text, and it requires
+  the writer to manually move text around on a page to format correctly and
+  avoid overlapping text. Bad stuff!
+* new system will allow writers to write text in a simple markdown file--
+  either free text, or-- preferably-- using a simple, standard template that
+  ensures each part of the class or feature has been covered.
+
+Challenges for documenters
+--------------------------
+
+* help us improve our documentation to better accommodate first-time users and
+  non-native speakers
+* if you speak a second language, adding a few documentation files in your
+  language to show other speakers of that language how to write documentation
+  in our new system.
+* provide fresh eyes for documentation that mostly written by insiders who
+  can use insider terminology that may not even be clear to veteran users
+* ensure that our conversion from the old finicky inline comments to markdown
+  didn't introduce any errors
+* provide feedback on the ergonomics of both entering a new piece of
+  documentation using our system, and editing existing documentation. How does
+  it feel to create/edit documentation in our system? Do any aspects of our
+  system get in the way?
+* provide us feedback on how well our search functionality works to display
+  meaningful results in a clear and concise way.
+
+
+Under Construction
+------------------
+
+We're in the process of applying to be an accepted organization this year. As
+we flesh out our project proposal, we'll add more details here regarding the
+specifics of our timeline, budget, and metrics.